At MDKreative, our work is guided by a clear ethical framework founded on integrity, discretion, and excellence.
This Code of Practice defines the professional principles and legal standards that govern our conduct in all collaborations with clients, talents, partners, and institutions worldwide.

1. Integrity & Professional Ethics

MDKreative operates with the highest standards of professional integrity.
All activities are conducted transparently, responsibly, and in good faith, ensuring that communication, representation, and contractual commitments are accurate and ethically sound.

We do not engage in misleading practices, false claims, or actions that may compromise the trust placed in us.

2. Discretion & Confidentiality

Discretion is fundamental to our practice.
All information relating to clients, talents, projects, and partners is treated as strictly confidential and handled with the utmost care.

Confidential data, private agreements, creative concepts, and personal information are never disclosed to third parties without prior written consent, unless required by law.

3. Respect for Clients, Talent & Partners

We are committed to fostering respectful, inclusive, and professional working environments.
MDKreative ensures that all individuals involved in our projects are treated with fairness, dignity, and consideration, regardless of background, nationality, or role.

4. Creative Integrity & Intellectual Property

All creative concepts, strategies, and productions developed by MDKreative are approached with originality, cultural awareness, and professional responsibility.

Unless otherwise agreed in writing, all intellectual property created by MDKreative remains the property of the company until full contractual obligations have been met.
We respect and protect the intellectual property rights of our clients, collaborators, and third parties at all times.

5. Excellence in Execution

We are dedicated to delivering work that meets the highest international standards of quality, precision, and professionalism.
From strategic communication and PR to event production and talent management, every project is curated with meticulous attention to detail and operational excellence.

6. Responsible Communication

Our communication strategies are designed to be truthful, relevant, and aligned with the values and positioning of our clients.
We promote responsible storytelling that enhances reputation and cultural relevance without exploiting audiences, trends, or individuals.

7. Sustainability & Cultural Sensitivity

MDKreative is committed to responsible practices that respect local cultures, communities, and environments.
Where possible, we encourage sustainable production choices and culturally sensitive collaborations aligned with ethical and social responsibility.

8. Legal Framework & Compliance (UK)

MDKreative operates as a company incorporated in England and Wales and conducts its activities in accordance with applicable UK laws and regulations, including but not limited to:

• UK contract law
• Data protection and privacy regulations (UK GDPR and Data Protection Act 2018)
• Intellectual property laws
• Advertising, media, and communications regulations

We ensure that all agreements, services, and collaborations comply with relevant legal requirements in the jurisdictions in which we operate.

9. Limitation of Liability

MDKreative provides professional services with due care, expertise, and diligence.
To the fullest extent permitted by law, MDKreative shall not be held liable for indirect, incidental, or consequential damages arising from the use of our services, except where liability cannot be excluded under applicable law.

Specific terms, responsibilities, and liabilities are defined within individual contracts and service agreements.

10. Accountability & Dispute Resolution

We take full responsibility for our professional conduct and decision-making.
In the event of any dispute, MDKreative is committed to addressing concerns promptly and constructively through dialogue and, where appropriate, alternative dispute resolution.

Unless otherwise agreed, any dispute shall be governed by and construed in accordance with the laws of England and Wales, and subject to the exclusive jurisdiction of the English courts.

11. Continuous Review

This Code of Practice is reviewed periodically to ensure alignment with evolving legal standards, industry best practices, and cultural expectations.

Closing Statement

This Code of Practice reflects the values, professionalism, and legal integrity that define MDKreative.
By working with us, clients and partners can expect discretion, ethical conduct, creative excellence, and full compliance with UK and international standards.